Guess Who’s Coming Over with Walmart

OBJECTIVE
Walmart’s “Guest Ready” program, taking place annually during the fall and winter season, aims to remind shoppers that Walmart has everything they may need to get their home ready for gathering and hosting during the holidays. Walmart is currently winning the grocery shopper, but shoppers are still not considering Walmart as the first place to shop in the home and hardline categories. This program reminds shoppers that Walmart has everything they need to get “Guest Ready” at a low price, whether is their turkey for Thanksgiving or a new guest bedroom mattress for an overnight guest. With Guest Ready, Walmart suppliers buy into the program at different tiers in order to be showcased on Walmart.com, onsite advertising, and the influencer campaign.

APPROACH
While ideating a campaign theme for this year’s program, we wanted to highlight the people that make the holiday season so memorable. “Guess Who’s Coming Over” uses four personas that customers might find familiar within their own lives while leaning on the sentiment that you never know who might walk through the door. Whether it's a surprise overnight stay from friends, catering to the refined tastes of in-laws, or cleaning up after unexpected pets and kids, each persona showcases sponsored products that coordinate with that type of guest.

Using our personas, we built a custom page on Walmart.com where customers can get to know our personas and shop the products that pair alongside them. In addition to the page, Walmart customers heard stories from influencers on social media about the people in their lives who match the campaign personas. During this seasonal campaign, customers could shop with ease knowing Walmart understood the customer needs of the holiday season.

Visit the live website here.

ROLE
Art Director, Creative Lead on project

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Get ready to welcome everyone.

Hosting is all about creating memorable moments. From surprise guests to overnight stays—our expertly curated list of must-have products will ensure you’ll be prepared for whoever walks through your door.

Visit the live website here.