Nielsen At the Door Video

OBJECTIVE
As part of Nielsen’s first consumer marketing campaign, the creative team was tasked with creating a video that will help Nielsen representatives explain to potential Nielsen families what Nielsen does while recruiting on the field.

APPROACH
I had the role of art director on this project, where I worked with a copywriter to create a script and storyboard that conveyed the important information needed to explain the details of a Nielsen family while also keeping a happy and lighthearted tone. After the storyboard was created, I oversaw the completion of the animated video by our production team.

ROLE
Art Director, Designer