Making Market Share Matter Video

Making Market Share Matter

OBJECTIVE
For decades, marketers have talked of various types of market share to make an impact on the consumer, but measuring only traditional market share is no longer enough. Marketers have more data and analytics capabilities than ever before, yet they are still missing opportunities. Making Market Share Matter is a multi-content campaign that demonstrates to marketers the power of connecting all Nielsen data. This multimedia package will enable client services to re-frame the way decision makers think about Nielsen and encourage existing clients to use their data as a true enterprise asset.

APPROACH
To help our clients understand the full picture of the modern consumer, we created personas based on research and brought them to life through video, social media, presentation materials, and a thought leadership report. Through these various mediums, we demonstrate how many different market shares the consumer is exposed to throughout a day in their life. The creative is set up in a way to make it feel chaotic and busy, which helps our client service team convey the message to our clients that measuring only one share out of the many is no longer effective.

ROLE
Art Director