Nielsen Consumer360

Nielsen Consumer360

OBJECTIVE
Consumer360 is Nielsen’s largest annual client event of the year. With over 500 attendees, majority VP level and above, this year’s event focused on encouraging clients to face their challenges head on, so they can drive their business forward. The task was to create an identity for the event that aligned with the overall Nielsen brand, but pushed it to closer reflect the event’s theme. 

APPROACH
Given the tagline of “Confronting What’s Next”, I worked with the creative team to bring the copy and visuals to a place that was empowering but truthful, helping our clients face the challenges ahead. As the creative director for the event, I built a brand guideline to direct all creative which included visuals with bold contrast and forward movement.

EVENT MANIFESTO
Challenges are important. Why? Because challenges drive your business forward—so to act with confidence, you need to bring them into focus. But the challenges we’re facing are changing faster than ever. So to plan for today and strategize for tomorrow, you need to redefine your challenges—and face them now.At Consumer 360®, we’re going to confront what’s next together. We’re going to navigate advertising and business model shifts, analyze the latest ways consumers are shopping and discovering content, learn to power personalized experiences, explore the technologies that are transforming our industry and more. It’s time to turn new challenges into your next opportunities.

ROLE
Art Director, Designer