TikTok for Business Product Guide
OBJECTIVE
TikTok is an important tool that enables brands to reach consumers through interesting and engaging content. As TikTok continues to be a transformative destination for today’s entertainment, brands are continuously looking for ways to build a brand presence on TikTok. With a new ecosystem of ad solutions, TikTok for Business launched their first ever global product-centric event, TikTok World 2021, inspiring a vision around TikTok as the best and most relevant platform for brands to invest their marketing dollars while ushering in a new era of culture, content and commerce, fueled by creativity and joy. With that, the team wanted to create an interactive product guide that gave audience members a deeper dive into the product innovations covered during the keynote.
APPROACH
Aligned with key visuals from the event, the product guide included videos and product graphics that brought our product innovations to life in a visually engaging way. Sent to over 40,000 attendees, the product guide became the go-to resource for both marketers and internal sales teams in understanding our latest product innovations.
ROLE
Art Director, Designer
